India to explore new overseas markets to boost tea exports

India is undertaking a study into the potential of new markets for its tea exports, as the country seeks to broaden its presence in the global beverages trade.

The move reflects a strategic effort to reduce reliance on existing buyers and identify fresh opportunities for one of India's most established agricultural export sectors.

Tea remains a significant part of India's rural economy, supporting millions of workers on plantations across key growing regions. Officials are expected to assess demand trends, tariff conditions and consumer preferences in prospective destination countries as part of the review.